The listed author is WRONG.. but i'm sure that will be fixed shortly. This is the first article of a weekly column.

In case your city doesn't have a citypaper.. it's a weekly publication for urban cities .. most have a circulation of about 86K or greater.

http://citypaper.com/eat/story.asp?id=13777

http://content.answers.com/main/content/wp/en/e/ee/Wheres_the_beef_commercial.jpg