testdummy
07-12-2010, 08:50 PM
Filed under: Hatchback (http://www.autoblog.com/category/hatchbacks/), Mitsubishi (http://www.autoblog.com/category/mitsubishi/), Electric (http://www.autoblog.com/category/electric/)
http://www.blogcdn.com/green.autoblog.com/media/2009/12/imiev-uk-trals-630.jpg (http://green.autoblog.com/gallery/i-miev-0/) Mitsubishi i-MiEV - Click above for high-res image gallery
When Mitsubishi (http://www.autoblog.com/make/mitsubishi/) launched the production version of the i-MiEV (http://green.autoblog.com/tag/IMiev/) electric car in Japan last year, it came in at a frighteningly high price - almost $50,000 before tax incentives. That's a lot of coin for a small car with a limited range, but Mitsubishi has said repeatedly that it wants to bring the home-market price down to about $22,000 by 2012.
Before that happens, the i-MiEV is due to arrive in the U.S. market in 2011 and Nissan has already moved aggressively to price the Leaf (http://www.autoblog.com/model/leaf) at under $33,000. With that in mind, Mitsubishi is aiming for a sticker price of under $30,000 for its EV before the $7,500 federal tax credit. The real world range of the i-MiEV is likely to be as low as 50-60 miles, with no range extension capability. And for such a low range, the diminutive EV will need an appropriate price to get any traction in the market.
Gallery: i-MiEV (http://green.autoblog.com/photos/i-miev-0/)
http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-a-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528554)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528555)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-b-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528552)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-c-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528553)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-d-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528550)
[Source: Automotive News (http://www.autonews.com/apps/pbcs.dll/article?AID=/20100712/OEM05/307129956/1429) - Sub. Req.]Report: Mitsubishi targeting sub-$30k MSRP for U.S. i-MiEV EV (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 12 Jul 2010 16:32:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/) | Email this (http://www.autoblog.com/forward/19550442/) | Comments (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/#comments)
More... (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/)
http://www.blogcdn.com/green.autoblog.com/media/2009/12/imiev-uk-trals-630.jpg (http://green.autoblog.com/gallery/i-miev-0/) Mitsubishi i-MiEV - Click above for high-res image gallery
When Mitsubishi (http://www.autoblog.com/make/mitsubishi/) launched the production version of the i-MiEV (http://green.autoblog.com/tag/IMiev/) electric car in Japan last year, it came in at a frighteningly high price - almost $50,000 before tax incentives. That's a lot of coin for a small car with a limited range, but Mitsubishi has said repeatedly that it wants to bring the home-market price down to about $22,000 by 2012.
Before that happens, the i-MiEV is due to arrive in the U.S. market in 2011 and Nissan has already moved aggressively to price the Leaf (http://www.autoblog.com/model/leaf) at under $33,000. With that in mind, Mitsubishi is aiming for a sticker price of under $30,000 for its EV before the $7,500 federal tax credit. The real world range of the i-MiEV is likely to be as low as 50-60 miles, with no range extension capability. And for such a low range, the diminutive EV will need an appropriate price to get any traction in the market.
Gallery: i-MiEV (http://green.autoblog.com/photos/i-miev-0/)
http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-a-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528554)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528555)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-b-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528552)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-c-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528553)http://www.blogcdn.com/green.autoblog.com/media/2009/12/59322-d-mit-_thumbnail.jpg (http://green.autoblog.com/photos/i-miev-0/#2528550)
[Source: Automotive News (http://www.autonews.com/apps/pbcs.dll/article?AID=/20100712/OEM05/307129956/1429) - Sub. Req.]Report: Mitsubishi targeting sub-$30k MSRP for U.S. i-MiEV EV (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 12 Jul 2010 16:32:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Permalink (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/) | Email this (http://www.autoblog.com/forward/19550442/) | Comments (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/#comments)
More... (http://www.autoblog.com/2010/07/12/report-mitsubishi-targeting-sub-30k-msrp-for-u-s-i-miev-ev/)