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First Drive: 2010 Saab 9-5 proves being born from chaos builds character

689 views 0 replies 1 participant last post by  testdummy 
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Filed under: Sedan, Saab, First Drive, Luxury

2010 Saab 9-5 - Click above for high-res image gallery

A funny thing happened on the way to bankruptcy court for General Motors. As part of a bid to have its red-stained slate wiped clean, it moved to divest itself of a number of brands in its bloated portfolio, with Pontiac, Saturn, Hummer and Saab all earmarked for sale or closure. However, only one brand inspired sufficient passion among both owners and those with the financial wherewithal to rescue it from GM's 'wind-down' apple polishers. Oddly enough, it was the tiny Swede that successfully swam out to the life raft. Saab, the marque with the smallest and oldest product lineup, lowest volume, and the poorest brand recognition among American consumers somehow found a way to survive.

How, exactly, did this come to pass? For starters, unlike any other of GM's death-row divisions, owners and fans rallied in dozens of countries, urging anyone who listened to "Save Saab." Now, we're not naïve enough to think that a band of loyalists were all it took to change the course of automotive history, but it's telling that there were no pitchforks and torches - or even a handful of picket signs - produced over the axing of the other brands.

Saab remains a seldom understood, much loved brand. We know that the displays of unity from Saab's scorned faithful stoked the fire of unlikely suitor Victor Muller, CEO and owner of Spyker Cars, as his team waded through a stomach-churning series of negotiations with GM. After watching from the sidelines while bids by other small automakers and investment groups fizzled, the Dutch businessman and his team eventually pried the battered brand away from GM - but not before Saab had been partially liquidated.

While Muller clearly has an affinity for the Swedish marque, he insists it wasn't boyhood sentiment that drove the purchase - it was the company's robust Trollhatten operations and a raft of promising, almost-here product that pushed his team to persevere. That stream of shiny new tin begins with the car you see here: The 2010 9-5. Click through to the jump to see if Muller and Company have good reason to be optimistic.


Gallery: First Drive: 2010 Saab 9-5


Photos by Chris Paukert / Copyright (C)2010 Weblogs, Inc.Continue reading First Drive: 2010 Saab 9-5 proves being born from chaos builds character
First Drive: 2010 Saab 9-5 proves being born from chaos builds character originally appeared on Autoblog on Tue, 08 Jun 2010 11:57:00 EST. Please see our terms for use of feeds.


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