MAPerformance High Capacity Oil Pan V2
As many of you may be aware, some months ago, we (Modern Automotive Performance) discontinued our high capacity oil pan for the EVO X. The primary reason we discontinued our oil pan revolved around the original casting process and the associated costs. Our Gen 1 High Capacity oil pan was cast using a method that has a lower tooling cost but, the individual price per unit is higher, which, forced the individual part cost higher. When the part cost is higher, the end retail price is, logically, higher as well. This was reflected in our original retail price point of 499.00 per pan. One of the tricky things that happens, when a part is priced high, is that it becomes difficult to understand the need or demand for the product because the price, itself, might be driving the demand down. This seemed to be confirmed when, shortly after the discontinuation, customers started calling in, asking where the oil pan was or why the listing could not be found.
Working on the premise that the original cost of the part was essentially causing customers to look past our oil pan solution, we went back to the drawing board. After research, consideration and a lot of negotiation, I believe we can bring our high capacity oil pan back into production. The production method we propose using would involve a style of high production tooling that would produce parts lighter, more dense and stronger, and allow for more design flexibility… this means we would essentially be starting virtually over, from scratch, to develop a Gen 2 high capacity oil pan for the EVO X.
We would incorporate the same features that made our Generation 1 pan popular...namely, higher capacity, strength and removable gated baffles that are superior to the OEM design and help reduce oil slosh, but we would be able to cut down on weight and potentially add some new features to this pan to make it more functional AND reduce cost to the end user. Tooling cost is EXTREMELY high… much higher than we have experienced with previous products...which brings me to the point of this post.
I would like to be able to answer three critical questions:
1) If we were to redesign the oil pan, what, if any, features would anyone want added?
2) How many people would commit to an oil pan knowing the first batch ETA would likely be anywhere from 6-9 months?
3) What is the price point for this product that makes sense?
I believe I can answer the last question… the original product was 499.00… and I would target AT LEAST a retail cost of 399.00 to feel like I had done my job. Does anyone have any feedback to provide on that topic?
Question number 2, I believe, could be done in the way of group buy. What if I were to suggest that the first orders/group buy would be eligible for up to 40% off the suggested retail price? That would get the product landed at a proposed cost of 199.00 per unit… that is actually just right around the cost of the OEM oil pan!