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Old 01-10-2012, 02:40 AM   #1
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Post MOG comes to Aha Radio. Aha Radio comes to Honda, Subaru. Here's why it matters.

Filed under: Aftermarket, CES, Technology, Honda, Subaru, Infotainment

Pandora may be becoming a standard on every major OEM infotainment system, but all-you-can-eat subscription music services haven't gained the same momentum or widespread adoption. MOG is aiming to change that with automotive partnerships with BMW and Mini, but its just-announced tie-up with Aha Radio extends MOG's reach even further, and it has wider implications - not just for the on-demand music service, but for Aha Radio as a whole.

The partnership with Aha Radio (now owned by Harman) is just the first of several MOG will be announcing in 2012. Aftermarket companies like JVC are also implementing the music service into their head units, but what's more important is the usage of Aha Radio as the method of delivery.

Rather than going to an automaker, getting approval to use its application programming interface and then developing an app that only works with one infotainment system, MOG is integrating its service into Aha Radio, which delivers a range of content - from restaurant information to Facebook feeds - into a single app that's ported and controlled through your in-dash touchscreen.

So Aha Radio is the platform - a one-stop conduit for content - and MOG, NPR, CNN, Twitter, Facebook and others deliver the substance.

Both Honda and Subaru have announced partnerships with Aha Radio and plan to integrate the service into their factory head units beginning this spring. But you don't need to buy a 2013 Subaru BRZ (pictured above) to get in on the action. Kenwood will join Pioneer to begin offering Aha Radio on its head units later this year. and even better, Aha Radio runs and integrates with both iOS and Android devices, so there should be no need to worry about connectivity issues. Hit the jump for the all the details.Continue reading MOG comes to Aha Radio. Aha Radio comes to Honda, Subaru. Here's why it matters.

MOG comes to Aha Radio. Aha Radio comes to Honda, Subaru. Here's why it matters. originally appeared on Autoblog on Mon, 09 Jan 2012 22:00:00 EST. Please see our terms for use of feeds.

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