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Filed under: Aftermarket, Performance, Geneva Motor Show, Europe, Aston Martin, Design/Style, Luxury

In the stratospheric zone of the automotive atmosphere, being unique is every bit as important as going blindingly fast or bathing oneself in luxury. To address the need, Aston Martin has introduced Q, a service that goes far beyond standard paint palettes, leather finishes and wood trims. In the automaker's own words, Q is defined as "a team that brings Aston Martin's designers together with the company's engineers and highly experienced craftspeople, allowing customers to enhance and personalize their Aston Martin with meticulous attention to detail."

The automaker recently sent Q a Virage for the full treatment (a blank check was apparently stuffed in the glove box). What emerged is emphatically unique, but it is also fascinating and rather odd at the same time. Nevertheless, we found it on display at the Geneva Motor Show.

The show car is a Virage Volante sporting a Mariana Blue satin paint finish. The interior is configured with blue carbon-fiber, saddle leather floor mats, and yellow detailing. Other components include lightweight forged diamond-turned wheels, a track-day HD video camera mounted on the header (looking much sleeker than any GoPro) and a completely silly rear luggage rack.

Check out our live gallery from the floor, read through the press release and then take a look at some of the automaker's images including a Cherry Tree Cygnet, a bespoke city car.Continue reading 2012 Aston Martin Virage by Q is distinctive, exclusive and unquestionably superfluous

2012 Aston Martin Virage by Q is distinctive, exclusive and unquestionably superfluous originally appeared on Autoblog on Wed, 07 Mar 2012 20:41:00 EST. Please see our terms for use of feeds.

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