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Filed under: Detroit Auto Show, Sports/GTs, Euro, Supercars, Lamborghini

click above for more high-res pics of the Lamborghini Ad Personam program


As wild as a standard Lamborghini might be, for some people it isn't enough. That's one of the reasons Lambo unveiled its ultra-exclusive, uber-expensive Reventon a while back. But those are all spoken for and there are still hundreds, if not thousands of buyers waiting to personalize their Gallardos and LP 640s. When not just any old off-the-rack Lamborghini will do, try the new Ad Personam program. Like other high-end makers including Porsche, Bentley and Aston Martin, the concept behind the program is to let customers choose their own custom colors and interiors.

The Gallardo Spyder is being shown in the Reventon's flat brown color called Marrone Apus (above), while Blu Cepeus was the color chosen for both the Murcielago LP640 coupe and roadster, also in matte. The interior of the Gallardo is a rich brown Alcantara, while the Murcie displayed sports a Marrone Gaia tan leather. While the colors look good on the raging bulls, it's hard to see where they differ that much from the "standard" Bolognese colori.

Lamborghini's limited press release is after the jump.

Gallery: 2008 Detroit: Lamborghini's Ad Personam Program

Continue reading Detroit 2008: Lamborghini adds personal touch with Ad Personam program

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