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Filed under: Detroit Auto Show, Etc., Technology, Ford, Infotainment



The Detroit Auto Show won't swing open its doors officially until Monday's press days, but that doesn't mean the show hasn't already taken hold at Cobo Hall, as thousands of workers are busy erecting stands, checking lighting and jockeying vehicles into place. Ford Motor Company officials invited us over a little early to get a sneak peek at their still-being-built display, and it's chock-full of technology that takes interactivity to a new level.

Dominating Ford's Living Connected display is the centrally located "Cloud Journey" ride, which literally takes showgoers through the ceiling in the name of connectivity. The circular floating platform ride accommodates a dozen belted occupants in Sparco racing seats, pushing them up from the show floor to a recess in the ceiling with a 360-degree screen. Participants are then treated to an immersive 360-degree presentation that shows Ford's vision of the near-term future of cloud-enhanced motoring (about 10 years out, officials tell us), with items like car-to-car communication, dynamic routing and so on. While you're up in The Cloud, a series of digital cameras capture riders' experiences, and they'll be able to relive the experience at home with a video if they sign up for a Blue Oval Card.

What's a Blue Oval Card? It's a free, RFID-based card that can be used all over Ford's stand. As you walk through the various displays, you can wave the card over the various receiver 'pods' to interact with the displays. Your card will then have a digital record of your progress and the vehicles in which you have expressed interest, and if you like, when you get home, you can log in to a special website that will have information tailored specifically to you based on your experience at the Detroit Auto Show. You'll be able to download video of your time on the Focus ST simulator, get digital brochures on cars you expressed interested in, share items with Facebook friends and so on.Continue reading Ford takes interactivity to The Cloud with new Detroit show display

Ford takes interactivity to The Cloud with new Detroit show display originally appeared on Autoblog on Fri, 06 Jan 2012 13:57:00 EST. Please see our terms for use of feeds.



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