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Filed under: Car Buying, Hybrid, Marketing/Advertising, Technology, Electric



A new survey by audit powerhouse KPMG suggests auto executives don't see electrified car sales passing 15 percent of global sales until at least 2025. Yet despite the slowly developing market, these same execs foresee substantial increased investment in electric and hybrid car production along with research and development. Given very limited consumer acceptance of hybrid cars since their U.S. introduction back in late 1999 (gas-electric new car sales are still around two percent), cautious sales estimates seem like par for the course.

Among the many highlights of the survey that polled 200 executives is word that 83 percent expect an increase in electric motor production, 81 percent think automakers will increase investment in battery technology, 76 percent see more power electronics investment, and 65 percent see increased investment in fuel cells. The survey results didn't show any conclusive winner as to which sort of alternative fuel technology might win out, with 20 percent choosing fuel cell vehicles, 16 percent picking battery-powered electrics, 22 percent choosing hybrids, 21 percent weighing in on plug-in hybrids, and 18 percent opting for battery-powered electrics with range extenders.

Perhaps the most interesting nugget we see is that 61 percent of the executives surveyed agreed that "the optimization (so-called downsizing) of internal combustion engines (ICE) still offers greater efficiency and CO2 reduction potential than any electric vehicle technology based on the current energy mix."

Click past the jump to read the full press release results.Continue reading Global auto execs don't see electric cars making big inroads for at least a decade

Global auto execs don't see electric cars making big inroads for at least a decade originally appeared on Autoblog on Thu, 05 Jan 2012 19:01:00 EST. Please see our terms for use of feeds.



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