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Filed under: Japan, Marketing/Advertising, Mazda
Are you paying attention? Because this could very well be the most important piece of automotive news we've reported since the couch-hauling Miata. Mazda is sponsoring this year's All-Star Games for the Japanese pro baseball league. Yes, you read that right.
Unlike the MLB All-Star Game, the Nippon Professional Baseball Association holds two or three all-star games, on different days, in different cities around Japan, giving local fans of the sport a better chance to see their favorite players in the ultimate exhibition showdown. We hear Mazda is considering promotions that could include renaming the fastball the "zoom-zoom ball" to boost attendance. But then, we hear a lot of things. Press release after the jump.
[Source: Mazda]
Continue reading Mazda sponsoring Japanese baseball all-star games

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