Mitsubishi Lancer Evolution Forum banner
1 - 1 of 1 Posts

Premium Member
20,239 Posts
Discussion Starter · #1 ·
Filed under: Wagons/Estates, Plants/Manufacturing, Mitsubishi

Click above for a high-res gallery of the Mitsubishi Prototype-S concept.

Mitsubishi put out a press release earlier today outlining its global business plan for the next few years. The official title of the blueprint for Mitsubishi's future is "Step Up 2010" and the automaker's overall prognostication looks good globally, but more "bear" than "bull" for the U.S. market.

Sales in the States are expected to drop by some 15,000 units by 2011, something that isn't entirely unexpected, while Mitsubishi figures that worldwide sales will increase from the 1.34 million units sold currently to 1.42 million by March 31, 2011. Most of the boom is expected to come from emerging markets in Brazil, China, India, the Middle East and Russia, with the latter expected to climb by close to 70-percent and eclipsing the American market by around 63,000 vehicle sales.

Mitsubishi's focus in the U.S. will primarily center on making a profit over selling as many vehicles as it can. To that effect, incentives will be reduced, dealer quality will be improved and a renewed focus on passenger cars will be established. On the product front, Mitsubishi is touting the introduction of the Evolution X that's currently on sale, plus a redesigned Eclipse that will be coming to market in the next few years. Although there wasn't much in the way of product announcements, the release clearly stated that it would offer "a sport hatchback Lancer model [after the release of the Evo X]." Incredibly good news for enthusiasts, particularly if it equips the Sportback with the Ralliart's drivetrain, similar to the Prototype-S that's due to be unveiled next week in Geneva.

Mitsubishi's full press release is posted after the jump.

Gallery: 2008 Mitsubishi Prototype S

Continue reading Mitsubishi releases long-term business plan, Lancer Sportback coming to North America

Permalink | Email this | Comments

1 - 1 of 1 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.