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Filed under: Aftermarket, New York Auto Show, Sports/GTs, Saleen
Unbeknownst to many, Steve Saleen's empire incorporates a number of brands beyond the one that pumps out modified Mustangs, including Saleen Autosport, Saleen Productions, Saleen Speedlab, Saleen Performance and Saleen, Inc. The legend has just announced he'll be adding one more brand to his portfolio focused solely on "high-end of the diverse American Muscle Car and Global Supercar markets." Called SMS Limited, this brand will allow Saleen to develop and distribute high-end supercars developed in-house, i.e. having nothing to do with Ford. We've also confirmed that the Saleen S5S Raptor concept debuting at the New York Auto Show next week has nothing to do with SMS Limited and remains a joint development between Saleen, Inc. and ASC.

In the press release after the jump, Saleen also reveals that his company will have turn-key tuned versions and performance parts available for the entire trio of modern American muscle cars coming onto the market in a couple years, including the Ford Mustang, Dodge Challenger and Chevy Camaro. Finally, he also makes mention of Saleen's return to American Le Mans Series racing, which we'll learn more about in the near future.

New Saleen supercars; Saleen versions of the next Mustang, Challenger and Camaro; and a return to ALMS racing? Sounds like a solid business plan to us.

[Source: Saleen]Continue reading SMS Limited: Steve Saleen announces new supercar brand

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