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Turn 10 Studios made some big waves when the video game developer announced it had finally come to an agreement with Porsche and EA Games over a licensing deal that would see the German sports cars make it into the Forza Motorsport 4 universe. Autoblog recently sat down with Dan Greenawalt, the director of Turn 10 studios, for a quick chat about the Porsche DLC, Forza Horizon, the new level cap for Forza Motorsport 4 and the relationship between Forza and Gran Turismo.

Autoblog: Porsche has been pretty territorial about licensing their products in terms of video games. How did the Porsche expansion pack play out? How did you make it happen?

Dan Greenawalt: Well, many many years ago Porsche and EA Games signed a long-term deal regarding how Porsche was going to be licensed. That deal has been resigned many times over the years. Because of the nature of that deal, EA has the exclusive rights and the discretion to sub-license Porsche as they see fit.

Porsche has been in the last three Forza Motorsports through a sub-licensing deal with EA. For Forza Motorsport 4 we were not able to find terms that were agreeable to all parties, but we stayed at the table. It took some time to value the brand in such a way that everyone agreed.

Porsche, Ferrari and Lamborghini are kind of like the holy trinity of auto brands. They pull in a lot of people. They have prestige around the world. Finding that value and agreeing on that value is really what it came down to.


Hit the jump to continue reading the conversation.Continue reading Turn 10 talks Forza Motorsport 4 Porsche DLC with Autoblog

Turn 10 talks Forza Motorsport 4 Porsche DLC with Autoblog originally appeared on Autoblog on Mon, 05 Mar 2012 19:28:00 EST. Please see our terms for use of feeds.



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